B2B fulfilment for brands that also supply retailers.
EDI 850/856, palletized deliveries, ASN files, custom labels per dealer: PackFeed handles B2B fulfilment for 18 brands running both D2C and wholesale, from a single stock pool.
B2B means delivering to retailers, and every retailer has its own requirements.
One stock pool, every retailer: we translate your orders into exactly what each retailer expects to receive.
Every retailer (from Bol Wholesale and Amazon Vendor to Bijenkorf, Zalando Connected and Smartwares) has its own technical requirements: how orders come in, how you pre-announce a shipment and which labels belong on the pallets. We handle all of it per retailer, from the same stock as your D2C orders. Take a look at our retailer integrations or combine with D2C fulfilment.

Six building blocks for B2B fulfilment.
EDI 850 / 856 / 810 / 940
Full EDI stack: orders, ASN, invoicing, warehouse instructions. We onboard new retailers in 5 business days.
Pallet & cross-dock
Pool pallets, EUR pallets, half pallets. Cross-docking across 12 docks for same-day forwarding.
Retailer-specific labels
Bol labels, Amazon FNSKU, Zalando ZFS labels, custom retailer templates. Printed and palletized.
ASN files & SSCC codes
Full advance shipping notice (ASN) with SSCC pallet codes, so retailers already know your shipment before it arrives and receiving takes seconds.
Shared-inventory model
D2C and B2B from the same inventory. Allocation rules per channel, automatic rebalancing.
Custom & project deliveries
Hotel projects, retail rollouts, office fit-outs. Palletized deliveries with an installation window.
Heritage Decor: from 1 retailer to 8 in 16 months.
A home brand that only sold direct to consumers, but wanted to land at Bijenkorf, About You and 6 other retailers as well. We handled EDI onboarding in 5 days per retailer.
View more case studiesResults in numbers
What B2B brands ask before they switch.
Short, honest answers to the four questions we get most often, from brands with a single retailer to operations running D2C + B2B in parallel.
Prefer to talk it through? Request a B2B quote.
01 What is B2B fulfilment?
02 Which EDI messages does PackFeed support?
03 Can I combine D2C and B2B fulfilment at the same time?
04 What does B2B fulfilment cost at PackFeed?
