Skip to content
Operational · all sites Cut-off NL 23:59 · BE 22:59 · worldwide 20:59
Per channel · B2B · EDI & Pallets

B2B fulfilment for brands that also supply retailers.

EDI 850/856, palletized deliveries, ASN files, custom labels per dealer: PackFeed handles B2B fulfilment for 18 brands running both D2C and wholesale, from a single stock pool.

Solutions · B2BChannel

B2B means delivering to retailers, and every retailer has its own requirements.

One stock pool, every retailer: we translate your orders into exactly what each retailer expects to receive.

Every retailer (from Bol Wholesale and Amazon Vendor to Bijenkorf, Zalando Connected and Smartwares) has its own technical requirements: how orders come in, how you pre-announce a shipment and which labels belong on the pallets. We handle all of it per retailer, from the same stock as your D2C orders. Take a look at our retailer integrations or combine with D2C fulfilment.

Business orders neatly staged
What B2B brands handle through us

Six building blocks for B2B fulfilment.

01

EDI 850 / 856 / 810 / 940

Full EDI stack: orders, ASN, invoicing, warehouse instructions. We onboard new retailers in 5 business days.

02

Pallet & cross-dock

Pool pallets, EUR pallets, half pallets. Cross-docking across 12 docks for same-day forwarding.

03

Retailer-specific labels

Bol labels, Amazon FNSKU, Zalando ZFS labels, custom retailer templates. Printed and palletized.

04

ASN files & SSCC codes

Full advance shipping notice (ASN) with SSCC pallet codes, so retailers already know your shipment before it arrives and receiving takes seconds.

05

Shared-inventory model

D2C and B2B from the same inventory. Allocation rules per channel, automatic rebalancing.

06

Custom & project deliveries

Hotel projects, retail rollouts, office fit-outs. Palletized deliveries with an installation window.

Customer story

Heritage Decor: from 1 retailer to 8 in 16 months.

A home brand that only sold direct to consumers, but wanted to land at Bijenkorf, About You and 6 other retailers as well. We handled EDI onboarding in 5 days per retailer.

View more case studies
Proof · Heritage Decor

Results in numbers

Retailers added+22
EDI onboarding5 dagen
B2B revenue+€4,1M
FAQ · B2B fulfilment

What B2B brands ask before they switch.

Short, honest answers to the four questions we get most often, from brands with a single retailer to operations running D2C + B2B in parallel.

Prefer to talk it through? Request a B2B quote.

01 What is B2B fulfilment?
B2B fulfilment is fulfilment where orders go not to individual consumers but to bulk buyers such as retailers, wholesalers or distributors. Shipments often go out at pallet level, with EDI integration (850/856), Advance Shipping Notice (ASN) and retail-specific labeling (GS1, SSCC).
02 Which EDI messages does PackFeed support?
EDI 850 (Purchase Order), 856 (ASN), 810 (Invoice), 855 (PO Acknowledgement). Plus cross-dock setups for brands delivering DC-bypass to retailers. See all EDI integrations.
03 Can I combine D2C and B2B fulfilment at the same time?
Yes. PackFeed works with one shared inventory pool where orders are dynamically routed to pick locations. Individual D2C pick runs and pallet-based B2B flows run in parallel within the same 2.500 m² operation. Combine with D2C fulfilment.
04 What does B2B fulfilment cost at PackFeed?
B2B fulfilment falls under the Enterprise tier with pallet handling per pallet (from €9,99 per pallet, depending on complexity). Onboarding is a one-time step, billed on a time-and-materials basis. See the full B2B pricing (Enterprise).
B Corp Certified
B Corp certified · Score 84.7 · Since March 2026
Mission Locked: our sustainability mission is anchored in our articles of association.
This mission is permanently anchored in our articles of association. B Lab rewarded it with 10 extra impact points.
Read our mission →
Next step

Request a B2B fulfilment quote.

In a 30-minute call we walk through your active EDI connections and the retailers you want to add. We prepare a quote up front based on pallet volume and complexity. Take a look at the B2B pricing as well.

Request a B2B quote
PackFeedDrop by for coffee