Case study: GlowLab Amsterdam · 3,500 → 5,600 orders per month in 18 months
Client names have been changed at their request; figures and results are real.
An Amsterdam beauty and skincare brand moved its fulfilment to PackFeed in 2024. The goal: less breakage of glass bottles, safe shipping of perfumes, and no more manual work during peaks. Also read more about beauty fulfilment.
Glass bottles broke too often at the previous partner.
GlowLab Amsterdam had been with a fulfilment partner in Roosendaal since 2019. GlowLab's products are fragile: glass bottles and jars of serums and perfumes. The previous partner didn't pack them properly, so too many broke in transit. Customers received damaged parcels, and every breakage meant a return, a refund and a new shipment.
"During busy periods the breakage rate climbed sharply. Every broken bottle cost us twice: the product itself, and the customer's trust." Iris van Dijk, founder
How PackFeed brought breakage down to under 0.4%.
Protective packing for glass
Glass bottles and jars go into shock-absorbing sleeves with double inner packaging. As a result, GlowLab's breakage rate dropped to under 0.4%.
Returns processed within 24 hours
Every returned item is inspected, photographed and, if it's in good condition, back in stock within 24 hours. For a broken parcel, PackFeed arranges the refund and reshipment right away.
Safe shipping of perfumes
Perfumes and alcohol-based products are stored and shipped separately in line with the applicable transport regulations. That way they arrive safely, even abroad.
Branded packaging
Orders leave the warehouse in GlowLab's own packaging (box, tissue paper and a thank-you card), so unboxing feels like the brand itself.
Since PackFeed started packing our bottles, hardly any damaged parcels arrive anymore. Our breakage rate has plummeted and our customers notice the difference.
Expanding to more countries in 2026.
In 2026, GlowLab is expanding shipping to more European countries. PackFeed arranges the local carriers and returns handling per country, so growing into a new market doesn't require a new fulfilment partner.
- Shop platformShopify Plus
- ERPMicrosoft BC365
- WMS integrationPackFeed REST API
- Returns portalReturnless
- CarriersDHL · PostNL · DPD · GLS · UPS · +18
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